Anua Heartleaf Succinic Moisture Cleansing Foam - 150ml

Anua Heartleaf Succinic Moisture Cleansing Foam (150ml) approaches face cleansing the way it should always be approached: as an act of skin care, not skin stripping. Formulated with Ceramide, Salicylic Acid, Heartleaf, it removes every trace of makeup, SPF, excess sebum, and daily pollution while actively protecting the moisture barrier that so many cleansers damage. The result: skin that feels genuinely clean and genuinely comfortable, every time.

Why Anua Heartleaf Succinic Moisture Cleansing Foam?

Cleansing is the most repeated step in any skincare routine — typically 700+ times a year. A cleanser that strips, over-dries, or disrupts pH doesn't just feel bad: it actively undoes the work of every serum and moisturiser that follows. Anua Heartleaf Succinic Moisture Cleansing Foam changes that equation — cleansing with the same intelligence you apply to the rest of your routine.

Key Benefits

• Regulates Sebum & Unclogs Pores:Succinic Acid and Salicylic Acid (BHA) help clear pores, reduce excess oil, and improve acne-prone skin.
• Gentle Exfoliation:Heartleaf Extract and Protease work together to gently remove dead skin cells without irritation.
• Protects Skin Barrier:Its pH 5-6 formula and Ceramide help maintain skin moisture and strengthen the protective barrier.
• Rich Foaming Texture:The gel-like texture creates a dense, luxurious foam that cleanses deeply while keeping skin hydrated.
• Suitable for Sensitive & Acne-Prone Skin:Specially formulated for delicate skin, offering effective cleansing without irritation.

Texture & Experience

Builds into a luxurious, skin-kind lather that feels genuinely pleasurable each use. Rinses completely clean without leaving any soapy film — skin feels balanced and instantly ready for toner and the rest of your routine.

Key Ingredients & What They Do

• Ceramide: Essential lipids that form the skin's moisture barrier, preventing water loss, protecting against environmental aggressors, and keeping skin resilient and calm.
• Salicylic Acid: A bha that penetrates deep inside the pore, dissolving excess oil and dead skin cells responsible for blackheads, congestion, and breakouts.
• Heartleaf: A powerful korean botanical (houttuynia cordata) celebrated for exceptional anti-inflammatory and antimicrobial properties — calms and clears sensitised skin.

How to Use

1. Apply an appropriate amount to your face after lathering up.
2. Gently massage your entire face and rinse thoroughly with water.

Who Is This For?

All skin types. Gentle enough for daily double-cleansing on sensitive skin, effective enough for thoroughly cleansing oily and acne-prone skin. Safe from age 13+.

Expert Tips for Best Results

• Always double-cleanse if you wear SPF or makeup: oil cleanser first, then this cleanser second.
• Never use hot water — it degrades the skin barrier. Lukewarm always.
• Apply toner immediately on damp skin after Anua Heartleaf Succinic Moisture Cleansing Foam for dramatically better absorption.
• If using AHAs or retinol, always cleanse first — products on unclean skin are far less effective.

Frequently Asked Questions

Is it okay to cleanse twice a day?

Anua Heartleaf Succinic Moisture Cleansing Foam is formulated for gentle twice-daily use without causing dryness or barrier disruption. Morning cleansing removes overnight sebum and skincare residue. Evening cleansing removes the day's pollution, SPF, and makeup.

What is double cleansing and should I do it?

Double cleansing uses an oil-based cleanser first to dissolve sunscreen and makeup, followed by a water-based cleanser to deeply cleanse the skin. It is especially important for anyone wearing SPF daily — water-based cleansers alone often fail to fully remove modern SPF formulas.

Why does my skin feel tight after cleansing?

Post-cleansing tightness indicates barrier disruption — caused by alkaline cleansers, hot water, or over-cleansing. Switching to a pH-balanced formula like Anua Heartleaf Succinic Moisture Cleansing Foam and using cooler water should resolve this within a few days.