Beauty of Joseon - Green Plum Refreshing Cleanser - 100ml

Beauty of Joseon - Green Plum Refreshing Cleanser (100ml) approaches face cleansing the way it should always be approached: as an act of skin care, not skin stripping. Formulated with Niacinamide, Hyaluronic Acid, Propolis, it removes every trace of makeup, SPF, excess sebum, and daily pollution while actively protecting the moisture barrier that so many cleansers damage. The result: skin that feels genuinely clean and genuinely comfortable, every time.

Why Beauty of Joseon - Green Plum Refreshing Cleanser?

Cleansing is the most repeated step in any skincare routine — typically 700+ times a year. A cleanser that strips, over-dries, or disrupts pH doesn't just feel bad: it actively undoes the work of every serum and moisturiser that follows. Beauty of Joseon - Green Plum Refreshing Cleanser changes that equation — cleansing with the same intelligence you apply to the rest of your routine.

Key Benefits

• Propolis Extract: Derived from bees, propolis extract is rich in antioxidants and has antibacterial properties, helping to soothe and protect the skin while promoting a brighter, more even complexion.
• Niacinamide (Vitamin B3): Niacinamide helps to improve skin texture, reduce the appearance of pores, and enhance overall skin clarity, resulting in a smoother, more refined complexion.
• Hyaluronic Acid: Hyaluronic acid deeply hydrates and plumps the skin, restoring moisture balance and leaving the complexion dewy and supple.

Texture & Experience

Builds into a luxurious, skin-kind lather that feels genuinely pleasurable each use. Rinses completely clean without leaving any soapy film — skin feels balanced and instantly ready for toner and the rest of your routine.

Key Ingredients & What They Do

• Niacinamide: A clinically proven form of vitamin b3 that minimises pores, regulates excess oil, strengthens the skin barrier, and targets uneven skin tone simultaneously.
• Hyaluronic Acid: A molecule capable of holding up to 1,000 times its own weight in water — delivering deep, multi-level hydration for lasting plumpness and dewiness.
• Propolis: A natural bee-derived resin with powerful antibacterial, anti-inflammatory, and antioxidant properties — fights blemishes while deeply nourishing the skin.

How to Use

1. Run the tap to lukewarm — avoid hot water, which strips the skin barrier.
2. Wet face completely, including the hairline and jaw.
3. Apply a coin-sized amount of Beauty of Joseon - Green Plum Refreshing Cleanser to damp fingertips.
4. Work into a lather and apply to the face with gentle circular motions.
5. Massage for 30–60 seconds, paying attention to the T-zone, nose, and jawline.
6. Rinse thoroughly. Pat dry gently. Apply toner immediately while skin is still slightly damp.

Who Is This For?

All skin types. Gentle enough for daily double-cleansing on sensitive skin, effective enough for thoroughly cleansing oily and acne-prone skin. Safe from age 13+.

Expert Tips for Best Results

• Always double-cleanse if you wear SPF or makeup: oil cleanser first, then this cleanser second.
• Never use hot water — it degrades the skin barrier. Lukewarm always.
• Apply toner immediately on damp skin after Beauty of Joseon - Green Plum Refreshing Cleanser for dramatically better absorption.
• If using AHAs or retinol, always cleanse first — products on unclean skin are far less effective.

Frequently Asked Questions

Is it okay to cleanse twice a day?

Beauty of Joseon - Green Plum Refreshing Cleanser is formulated for gentle twice-daily use without causing dryness or barrier disruption. Morning cleansing removes overnight sebum and skincare residue. Evening cleansing removes the day's pollution, SPF, and makeup.

What is double cleansing and should I do it?

Double cleansing uses an oil-based cleanser first to dissolve sunscreen and makeup, followed by a water-based cleanser to deeply cleanse the skin. It is especially important for anyone wearing SPF daily — water-based cleansers alone often fail to fully remove modern SPF formulas.

Why does my skin feel tight after cleansing?

Post-cleansing tightness indicates barrier disruption — caused by alkaline cleansers, hot water, or over-cleansing. Switching to a pH-balanced formula like Beauty of Joseon - Green Plum Refreshing Cleanser and using cooler water should resolve this within a few days.